College Freshman Application Solicitation Campaign
23% Increase in Freshman applications after direct mail solicitation campaign revisions. Mixing the seriousness of regularly mailed letters and brochures with the humor of college's mascot depicting various aspects of the college and its geographic placement.
#1: Original high school student solicitation letter format
#2: Revised letter format - larger type, more "air," use of bold, italic and regular type for visual stimulation
#3-6 Postcards: Original art using the college's mascot
Office Systems Direct Mail Solicitation
Produced $350,000 in New Business proposals (initial test in one branch) after a consecutive 3 letter campaign which culminated in a specific time for the representative to call the executive. The initial effort was so successful it was rolled out nationally.
Extended Warranty Solicitation
Four Seasons Sunrooms - Sample ads emphasizing multi-generational and multi-seasonal use.
US Business Technology - Presentation concepts emphasizing the need for service reliability and confidence when USBT is choosen.
Renewal by Andersen (RbA) - Testing "control" image mailer vs. energy benefit emphasis with geographic specific indicators