May I introduce myself? I'm John Clements, a Business-to-Consumer (B2C) and Business-to-Business (B2B) Direct Response Marketing professional, offers more than 10 years senior level Direct Response/Lead Generation experience with demonstrated growth and success in organizations from $2.3 to $186 Million in annual revenues.Over the course of my career, I have successfully advertised and marketed over $784 Million in consumer products and services sold.
FREE Direct Marketing 101 Outline if you contact me.
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Selected career accomplishments include:
Slashed one advertising co-op cost by $53,472 annualized or 9.86% with creative testing.
Increased yearly channel responses by 2,914 / G/Revenue $5,243,996 or 78.18% annualized with offer testing.
Increased direct mail effectiveness by 47% by combining the "winning" elements of creative, offer and list selection tests for $186+ Million public corporation.
Acquired $500,000 in additional revenues within 6 months by actuating "dead leads."
Achieved a 23% increase in Freshman application by revamping the creative execution of a private college's direct mail program.
Launched an innovative 3-letter cold-call strategy for an office systems company resulting in $350,000 in new business proposals during the initial one-branch test.
I am currently seeking an executive level or contract position with a dynamic and forward-thinking organization that: ♦ Fosters both creative and analytical thinking with an acceptable degree of calculated risk taking ♦ Provides a positive, ¡¡ãglass half-full,¡¡À culture that values employees as their most important asset
This site merely introduces a thumbnail of my experience, qualifications and a few of my successes.I welcome the opportunity to speak with you and discuss how my skills match the requirements of your company or your client's organization.I am looking forward to your telephone call.
Thank you for your time and visiting my site. John